Landing page
Fleet World
Landing page for a US freight carrier running Amazon and regional loads.
Context
A carrier moving Amazon loads, regional freight and time-sensitive deliveries across the United States.
The problem
Freight is bought on trust and availability. A carrier with no page of its own is judged entirely on a load board listing next to a hundred identical ones.
What we built
- One screen that says what is hauled, where, and for whom
- A single action repeated throughout — get a quote — with nothing competing against it
- A separate path for drivers, so recruiting does not dilute the sales page
Result
A page a dispatcher can be sent to, which is the difference between being a phone number and being a company.